EDDM: USPS’ Way of Helping Businesses to Recognition
The United States Postal Service is a government service which is self-supporting and is the only delivery and postal service that can reach all addresses found within the country. It is known for not receiving tax money to be used for operating expenses and makes sure to rely only on product, service, and postage sales for their funds. One of its registered trademarks which has helped a lot of businesses is the Every Door Direct Mail.
An Overview of the USPS EDDM Service
The Every Door Direct Mail (EDDM) service by the USPS is a way for businesses to reach their consumers’ homes via saturated mail. Postage services are affordable (as low as 14.5¢ for every mailpiece) and there is even no need for a list of names and addresses for the mailpieces to be delivered.
The following are the things EDDM can bring to the table.
(1) Mailpieces guaranteed to reach consumers
EDDM service helps businesses saturate an entire area or neighborhood with what they have to say. Mailing gets delivered directly to the hands and home of the consumers.
(2) Flexibility in space
EDDM makes sure that they offer a flexible range of mail sizes, making it easier for businesses to include anything from sale announcements to product stories and reviews.
(3) Messages meet effectiveness
EDDM services allow businesses to include menus, coupons, and other materials that can help bring customers to their stores.
How to Get Started
Getting started with the USPS EDDM Service is pain-free and simple. Here are the steps on how to get started with signing up for EDDM services.
- For small, retail businesses
- Step 1: Register for a business account at the USPS website
If you already have an account, you can skip this step and login to USPS’ Business Customer Gateway.
- Step 2: Identify the areas you want to target
The online tools at USPS can help clients easily choose their preferred mailing routes by city, neighborhood, Zip Code, or simply choose the area surrounding their business. The online tool even displays how many businesses and active households are in the area you chose for easier postage estimation.
The next thing you will do after choosing your target area is to print out the appropriate facing slips and documentation that you have to take with you when dropping off your mailings at the post office.
- Step 3: Create and design your mailpieces
Once you have identified the neighborhood you want your mail to go to, you might want to transact with a local print provider to help you in creating the mailpieces you need. Make sure that the mailpieces meet the approved specifications for EDDM. It should also have the approved USPS EDDM Retail Indicia along with the appropriate address and size formats.
- Step 4: Deliver the mailpieces to the post office
Simply bring your mailpieces, together with the postage statement and facing slips attached, to the local post office. You can pay the postage rates with cash, check, or card.
The postage statement (PS Form 3587) can be downloaded at the USPS Website.
- For large businesses
Typically, large businesses also undergo the same steps as small businesses. However, larger businesses need to obtain a mailing permit, which usually costs around $450.